On December 11, 2018, Douyin officially launched the e-commerce shopping cart function. Users who meet the entry requirements can apply to open a Douyin shopping cart. What to sell: boutique women's clothing, trendy men's clothing, beauty and personal care, food and beverages, maternal and child products, and 3C digital products are the most popular.

How many steps are there to sell goods on Douyin? Step 1: Register a Douyin account. It is not enough to register. We need to maintain the account in order to let the system know us better and know that we are high-quality real users, not marketing accounts.

Step 2: Open the showcase. If you want to sell goods through your own Douyin account, you must open the Douyin showcase function. The current threshold is very low. Only two conditions are required: 1. Publish more than 10 videos 2. Real-name authentication Step 3: Open Taobao Alliance In the mobile application market, search for "Taobao Alliance" and download it, log in with your Taobao account, and open Taobao. Because the association of Douyin's goods-carrying videos with Taobao products needs to be done through Taobao. Step 4: Publish short videos and associate products According to the attributes and characteristics of the products, shoot and produce short videos with goods, and choose to associate products when publishing the video. Step 5: Post-maintenance After the goods-carrying video is released, it is necessary to continue to pay attention to the data performance, and at the same time, try to improve several key data indicators through existing channels, such as completion rate, like rate, comment rate, forwarding rate, etc., which will help us enter the next traffic pool, have the opportunity to become popular, and get a larger scale of exposure, so as to obtain more product orders and make more money.