There are three ways to sell goods on Douyin:

The first one: Product showcase

Douyin has a "product showcase" function, which is a unique e-commerce function of the Douyin platform. It does not require you to stock up on your own.

Click "Add product" in the showcase to add the goods provided by merchants on Taobao or Tmall. Each product has been set up with a commission. As long as you sell the goods, the commission will be credited to your account.

The conditions for opening a Douyin showcase are also very simple. As long as you publish ≥0 videos and complete real-name authentication, it will be fine.

The second one: Douyin store

In general video shopping carts, when we click on the product link, we will find that we need to jump to Taobao to make a purchase

But after opening a Douyin store, we can buy directly on the Douyin platform. In this way, consumers do not need to jump to other platforms to place orders, which greatly improves the conversion rate.

After the Douyin store is opened, you can display your exclusive store page on Toutiao, Douyin, and Huoshan personal homepage, and the products can be displayed and exposed through various methods such as Weitou, videos, articles, etc.

The third method: live selling

To add a shopping cart in the live broadcast room, you need to meet two conditions:

First, you have successfully unlocked the video sharing product function

Second, the number of fans of your Douyin account exceeds 3,000.

You need to pay attention: Only if you unlock the video sharing function or the number of fans exceeds 3,000 on the same day, the live sharing product permission will take effect the next day.

What kind of video you position your account, what kind of video you post, and what kind of video you post, what kind of product you sell.

When you post a video, there is a function to add a product for sale. After adding, when the customer watches the video, Douyin will automatically pop up a product purchase link, and then the customer can purchase it through Alipay or WeChat.

This way of selling is very powerful and convenient, which is also the feature of Douyin.