Taobao is a traditional e-commerce shopping platform, and Douyin is essentially a short video platform with the added function of e-commerce.

To sell things on Taobao, you just need to open a store, and the rest is to do operation and promotion, so that more people can see your products and then make purchases. Buyers who come to Taobao have relatively clear shopping needs, just like when you go shopping in a mall, they go there with the purpose of buying things. Even if they don’t buy, they may go to the mall to have a meal and look at things by the way.

But it’s different on Douyin, your purpose is to watch videos and kill time. This is just like when you are singing and entertaining in KTV, and suddenly someone comes in to sell things. How likely are you to buy it, unless the product is very good and you happen to need it, then it is possible. So, what is good to sell on Douyin? Those things that are food, clothing, and daily use, which can be bought or not, are easier to sell. When you see others eating delicious food, wearing nice clothes, and using convenient things, you will feel that buying one is not a big problem.

Moreover, selling goods on Douyin also needs to be based on certain content, which is equivalent to your account having to do traffic diversion, otherwise how can others see your things. If you simply talk about selling goods through live broadcast, it is useless if no one watches it. As far as content is concerned, many businesses do not have this ability. It is not that you can do it by shooting some videos of the products. If you don’t believe it, go to Douyin and look at the accounts that bring goods. They are either well-known brands, or experts with good content and a large fan base. Without these two conditions, it can only be said that it will be difficult to do it.

As for how to choose, it depends on your personal ability, or whether there is a professional team to support you. If the product is good, open a store on Taobao, and then go to Douyin to find others to cooperate with, and let others help you promote it and get commissions.