抖音直播购物成女性消费新潮流,在家就可以看看最新的化妆品,如果喜欢直接可以购买,也省去了出门逛商场的时间。
为了迎合女性朋友的心里,当然抖音的当红主播,运用自己的名气,加大推销,大家都欢喜。
活动期间,抖音电商搭建了“主会场”、“品牌会场”、“达人专区”等丰富的直播频道,满足用户便捷、多元化购物需求。抖音直播间看播用户量109亿,互动评论条数超11.3亿,互动人次超2.1亿。
Live shopping on Douyin has become a new trend for female consumption. You can check out the latest cosmetics at home. If you like them, you can buy them directly, which saves the time of going out to the mall.
In order to cater to the hearts of female friends, of course, Douyin's popular anchors use their fame to increase sales, and everyone is happy.
During the event, Douyin e-commerce built a variety of live channels such as "Main Venue", "Brand Venue", and "Expert Zone" to meet users' convenient and diversified shopping needs. The number of users watching Douyin's live broadcast room was 10.9 billion, the number of interactive comments exceeded 1.13 billion, and the number of interactive people exceeded 210 million.
Nowadays, people use Douyin for advertising. Not only facial masks and cosmetics are sold on Douyin, but also many other products are sold on Douyin. Douyin has now become an advertising platform. All commodities can be sold on Douyin. Now, when you scroll through Douyin, you can see almost all advertisements. Shoes, clothes, tea, food, drinks, clothes, and daily necessities can all be bought on Douyin. It is a really good platform.
Why are there so many people selling facial masks and cosmetics on Douyin now? It is because many mothers have nothing to do at home now, so they have started Douyin live broadcast. They may not know much about other things, and they are more knowledgeable about cosmetics and facial masks. Because they use these products every day, they know whether the quality is good or bad. So for them, selling these products in the live broadcast room is more professional than selling these products.