The reason why Douyin is so popular is that it is beautiful and intelligent, with a simple and easy-to-learn model, humorous and interesting value, accurate and clear product positioning, strong user experience, and multi-dimensional magnetic field attraction, making Douyin a dark horse that has taken off under the new trend. From the perspective of marketing, the reasons why Douyin is so popular are as follows:

1. Strong user experience

A good user experience means that the interface of Douyin is clean and tidy, and the operation is fool-proof. Click three times to like, and swipe to switch content. For many users, this does not require too much brainpower, and they only focus on the content they are interested in. Anyone who can play with a mobile phone can play Douyin, and the user experience is strong.

2. Clear product positioning

Most of the spoofs on Kuaishou are unexpected spoofs to make you laugh. But after laughing wildly, I always reflect that there is a lack of long-term and valuable things with results.

Douyin is high-end, valuable, and fascinating music. With one pop music after another and creative performances, it quickly captured a large group of young people who followed the trend.

Everyone knows that music is popular, and it follows the fashion trend wave after wave. Everyone has a musical dream, even if you can only hum the climax part of just over 10 seconds.

The success of Douyin operation is to capture the climax of just over ten seconds, bringing unprecedented secret joy.

Who among non-music majors and music enthusiasts can remember the lyrics of those few minutes of pop music, but you will never forget the climax melody of the classic music for more than ten seconds. The so-called KTV singing tyrants can sing any song, but in fact they can only hum the climax melody of the song for more than ten seconds.

But the spiritual satisfaction brought by this short climax melody of more than ten seconds is beyond the reach of other stimuli. With such a song, Douyin operation brings the fire of pop music like a virus to infect a group of friends in various industries who are active and inactive.

3. Successful product promotion

For marketing, operation and promotion should be unified. Operation is internal, promotion is external, but they are all about marketing.

In the early stage, Douyin attracted some celebrities to settle in, and used the advertising benefits of celebrities to convert within the celebrity traffic circle to drive a larger user group. Douyin's operation and promotion adopted the tagline tactics and head strategy to expose the product directly, and achieved success in promotion effect in one step. This is a typical unity of application and promotion in marketing.

4. The charm of value existence.

Douyin is an app with potential and value. Douyin is like an encyclopedia, which covers all aspects of knowledge, such as: life tips, children's education, marriage and family, social etiquette, team building, marketing concepts, Yijing Dojo, digital energy, Apple and Android mobile phone application skills, etc., everything you want to know, just swipe your hand and you can find the answer.

The above four values ​​are the main reasons for the popularity of Douyin. Friends who play Douyin, do you feel it?

Douyin is the next benchmark for self-media creation and marketing. Friends who don’t have Douyin should sign up quickly. Friends who have Douyin should manage their Douyin carefully and set a small goal for themselves on Douyin. What if you achieve it?