Douyin e-commerce models are mainly divided into four types: Douyin Shop, Live Broadcasting by Experts, Douyin Showcase, and Douyin Group Buying. One of the most popular entrepreneurial models now is Douyin Shop.

The Douyin Shop no-source model is very popular among entrepreneurs. It has low risks, does not require stockpiling, and is relatively simple to operate. Even 0 fans can open a Douyin Shop. There are also official support policies, which is more suitable for new entrepreneurs.

Live Broadcasting by Experts, experts bring goods to merchants through live broadcasts, and can also receive rewards from fans during live broadcasts. Not only can they get commissions for bringing goods, but they can also get gifts from fans.

Douyin Showcase. You can hang product links on the Douyin Showcase. When sharing short videos, you can promote products so that users click to buy, and you can also get commissions from them.

Douyin Group Buying. Today, Douyin group buying is still in a rising stage, and the target groups are mainly offline and in the same city. Now Douyin's main group is still online, so if merchants don't master Douyin group buying well, it will be difficult.