抖音电商直播间有几个特征:
1、达人直播。特点:账号或者个人自带流量 ,各路明星,网红。
2、店播。自己有个小店然后自己直播。特点:成本低,初期流量少,除非产品本身自带流量,一般偶读比较考验运营能力。
3、矩阵直播。
店播里面可以分为,店家直播,厂家直播,素人直播。
Douyin e-commerce live broadcast rooms have several characteristics:
1. Live broadcast by experts. Features: Accounts or individuals bring their own traffic, various celebrities, Internet celebrities.
2. Store broadcast. You have a small store and then broadcast it yourself. Features: low cost, low initial traffic, unless the product itself brings its own traffic, usually occasional reading is more challenging to operate.
3. Matrix live broadcast.
Store broadcast can be divided into store live broadcast, manufacturer live broadcast, and amateur live broadcast.