The things sold on Douyin are so much cheaper than those sold on JD.com, because some of them are indeed brands clearing their stock and reducing prices, some are paid out of their own pockets by the anchors, and they give users a profit in order to build their reputation, and some are because the cost of the goods sold is not high, so after deducting various costs, the selling price is even lower. If it is an anchor who has been following more and has been doing it for a long time, you can find out how the anchor is evaluated, find out why the price in the live broadcast room is so cheap, and then decide whether to buy this product; if it is some unknown anchor who is promoting under the banner of the anchor paying out of his own pocket or the brand giving a profit, it is recommended that you choose carefully. Especially when buying some high-value goods, you should still go to regular platforms to buy, and don't be greedy for small bargains.