The reason why things sold on Douyin are cheaper than Taobao is because Douyin officially subsidizes merchants. After the subsidies, it is found that the prices of things purchased on Douyin are relatively cheap

Because many Douyin products are sold directly by the source manufacturers, there are no middlemen to make a profit, which directly saves a lot of costs. Most of Taobao’s middlemen need to deduct the purchase price from the selling price in order to make a profit, so the retail price is naturally higher than that of the original manufacturer

Because Douyin’s promotion is directly cooperated with manufacturers, the manufacturers’ products are not sold through intermediaries, and the price will be much lower when sold through Douyin.

Because the things sold on Douyin are uncertain, there may be fakes, so the cost is relatively low.