Some people think that Douyin e-commerce is just putting a video on it to attract traffic and then do micro-business.

In fact, it is not. If Douyin e-commerce must be classified, it should belong to content e-commerce, which is to bring goods through content. It is by no means an upgraded version of the so-called micro-business, nor is it a platform e-commerce.

Let me distinguish the difference between Douyin e-commerce and platform e-commerce. In our cognition, Taobao is a big market, that is, the so-called buyers and sellers can trade through the big market of Taobao. It is a trading platform.

So what is the positioning of Douyin? It is a short video social platform where everyone will share their newly bought things or share the bits and pieces of daily life.

In terms of the nature of the transaction, for example, if we want to buy fruit, we will search on Taobao. This method is a proactive shopping, while Douyin is just the opposite. The way of buying on Douyin is that we think of buying what we see, so Douyin is a bit similar to shopping in our real life, playing in the mall and buying whatever we see.

Everyone knows the situation of Taobao. There are tens of thousands of sellers on Taobao now. You may not be able to get a share of the traffic. Even if your product is good, if the exposure is not enough, then you will want to open a through train or spend money on advertising.

Douyin is different. It is a huge free traffic pool with 200 million daily active users. In addition, in 2019, the act of brushing orders in e-commerce has been listed as an illegal act. The cost of brushing orders will become higher and higher in the future. Therefore, there is still a great opportunity and potential for Douyin to bring goods or Douyin e-commerce.