抖音电商为新商家提供了一套全面的成长框架,旨在帮助新商家快速实现流量与销量的爆发。
以下是具体的新商指南内容:
1、“4步走”方法论
做好商品:选择高质量、有市场需求的商品,确保商品质量和售后服务的完善。
做好货架:优化店铺布局,提升商品展示效果,让顾客更容易找到心仪的商品。
做好内容:制作吸引人的短视频和直播内容,提高商品曝光率和用户互动性。
营销加速:利用抖音电商的营销工具,如广告投放、达人合作等,加速商品销售和品牌推广。
2、7种典型起量模式
商城活动:参与抖音电商的各类商城活动,如限时抢购、满减优惠等,提升商品销量。
广告加速:利用抖音广告平台投放广告,提高商品曝光率和点击率。
大量上新:定期上新商品,保持店铺新鲜感和吸引力。
达人直播:与抖音达人合作进行直播销售,借助达人的影响力和粉丝基础提升销量。
货架运营:优化货架布局和商品详情页,提升顾客购买体验。
个性化组合:根据不同发展阶段和经营模式,选择适合自己的起量模式组合。
3、6大新商权益
入驻审核高速通道:为新商家提供快速入驻审核服务。
商品卡佣金返还权益:根据销售情况返还商品卡佣金,降低经营成本。
图文佣金返还:针对图文类商品提供佣金返还支持。
官方服务商快速锁定:为新商家提供官方服务商的优先匹配和合作机会。
头部达人定向撮合:协助新商家与头部达人建立合作关系,提升品牌影响力和销售业绩。
全域千川流量券激励:为新商家提供流量券激励,助力品牌和商品快速打开知名度。
通过这套全面的成长框架和权益支持,抖音电商致力于帮助新商家在全域兴趣电商模式下实现快速发展和爆发。
Douyin e-commerce provides a comprehensive growth framework for new merchants, aiming to help them quickly achieve an explosion in traffic and sales.
The following is the specific content of the guide for new merchants:
1. "4-step" methodology
Make good products: select high-quality products with market demand, and ensure the quality of products and the perfection of after-sales service.
Make good shelves: optimize store layout, improve product display effects, and make it easier for customers to find their favorite products.
Make good content: create attractive short videos and live broadcast content to increase product exposure and user interactivity.
Marketing acceleration: use Douyin e-commerce's marketing tools, such as advertising, expert cooperation, etc., to accelerate product sales and brand promotion.
2. 7 typical start-up models
Mall activities: participate in various mall activities of Douyin e-commerce, such as limited-time rush purchases, discounts, etc., to increase product sales.
Advertising acceleration: Use the Douyin advertising platform to place advertisements to increase product exposure and click-through rate.
Large-scale new products: Regularly launch new products to keep the store fresh and attractive.
Expert live broadcast: Cooperate with Douyin experts to conduct live sales, and use the influence and fan base of experts to increase sales.
Shelf operation: Optimize shelf layout and product details page to enhance customer purchasing experience.
Personalized combination: According to different development stages and business models, choose a combination of starting modes that suits you.
3. 6 new merchant rights
High-speed channel for settlement review: Provide fast settlement review services for new merchants.
Commodity card commission refund rights: Return commodity card commissions based on sales to reduce operating costs.
Graphic commission refund: Provide commission refund support for graphic and text products.
Quick lock of official service providers: Provide new merchants with priority matching and cooperation opportunities with official service providers.
Targeted matchmaking with top influencers: Assist new merchants to establish cooperative relationships with top influencers to enhance brand influence and sales performance.
Global Qianchuan traffic coupon incentives: Provide traffic coupon incentives for new merchants to help brands and products quickly gain popularity.
Through this comprehensive growth framework and rights support, Douyin e-commerce is committed to helping new merchants achieve rapid development and explosion in the global interest e-commerce model.