View key data such as store traffic, sales data, user portraits, etc. through Douyin e-commerce assistant. Specifically, you can follow the steps below: Log in to the merchant account in Douyin e-commerce assistant and enter the "Data Center" page, select the data category you want to view, such as traffic, conversion, sales, etc., and then filter, sort, compare, etc., to get the data you want. The data analysis function provided by Douyin e-commerce assistant is very powerful and worth making full use of by merchants.

When buying goods on Douyin, users can see the following merchant data:

1. Merchant name: displayed on the product page, used to identify the name of the merchant.

2. Merchant rating: Buyers can rate and comment on the merchant, and display the merchant's comprehensive rating.

3. Sales volume: Displays the merchant's sales volume, usually used to measure the merchant's product popularity.

4. Product price: Displays the price information of the product, including original price, promotional price, etc.

5. Product evaluation and comments: Display other buyers' evaluation and comments on the product. Users can learn about other people's purchasing experience and opinions by reading the comments.

6. Supported payment methods: Display the payment methods accepted by the merchant, such as Alipay, WeChat Pay, etc.

7. Logistics information: Provide information about product delivery, delivery time and courier method.

8. Merchant reputation: Douyin merchants will evaluate the reputation of merchants according to the reputation rating rules and display the merchant's reputation level on the merchant page. These data can help users understand the merchant's credit and product quality, so as to make purchasing decisions. Users can also choose merchants with higher reputation based on the merchant's ratings and comments to ensure the safety and quality of shopping.