Douyin and Kuaishou are both very popular short video platforms that can be used to sell products or services. Choosing which platform is better depends on many factors. Here are some key considerations:

Target audience: Douyin and Kuaishou have different user groups. You can choose a more suitable platform based on your target audience. For example, if your target audience is mainly young people, then Douyin may be more suitable; if your target audience is mainly people in third- and fourth-tier cities or rural areas, then Kuaishou may have an advantage.

Platform characteristics: Douyin and Kuaishou each have their own characteristics and advantages. Douyin pays more attention to creativity and personalization in short video content, which is easier to attract the attention of young people; while Kuaishou pays more attention to life and entertainment, and is more suitable for publishing content and products related to life.

Traffic and sales ability: Douyin and Kuaishou both have a large user base and activeness, but the specific traffic and sales ability may vary depending on factors such as the platform and content. You can use data analysis tools to understand the traffic and sales ability of different platforms in order to better formulate sales strategies.

Competition: The competition situation of different platforms is also different. You need to choose a platform with relatively less competition according to your own products or services.

In summary, choosing Douyin or Kuaishou as a sales platform requires comprehensive consideration of many factors and making decisions based on your specific situation. No matter which platform you choose, high-quality content, accurate target audience positioning and effective marketing strategies are the keys to success.