The two are very different in nature. Among them, Kuaishou is more commercial and mainly based on live broadcasting; while Douyin is more casual and is suitable for shooting short videos and music. A creative short video social software.

Kuaishou has a stronger commercial flavor. There are many people selling goods on it, and the prices are very low and the discounts are also very large. Although Douyin can also sell goods, it has not developed into a commercial model like Kuaishou. If you often watch videos on these two platforms, you can find that Kuaishou does not focus on video content, but on selling goods, while Douyin focuses on video content. Many creative videos come from Douyin.

Extended information:

Factors of future development and competition between the two

1. Traffic

With traffic, there is profit, which is the core of competition in this field.

2. Commercialization

In terms of commercial layout, Douyin pays more attention to operation and is more aggressive, while Kuaishou's efforts are relatively small and more stable.

3. Monetization capability

Monetization capability refers to the ability of the two platforms to sell goods, such as advertising, live broadcasting, e-commerce, etc.