The first category of e-commerce operations is to convert offline physical stores into online stores, so that people can shop without leaving their homes.

The second category of e-commerce operations is actually information flow advertising e-commerce, which promotes a single product by placing advertisements on high-traffic platforms. I have worked on platforms such as Douyin and Toutiao. The purpose is to create demand for consumer groups that originally have no shopping needs. After users see your products and are very satisfied, they will directly place orders through the landing page, and complete the transaction through logistics delivery in the form of cash on delivery.