For novices doing second-category e-commerce, the most important thing is to make preliminary preparations, rather than rushing into the industry.

First of all, you need to understand the current second-category e-commerce market.

What is the current market situation and what direction it may develop in the future.

The process of deepening your understanding of the market is also a process of exploring market opportunities.

Take the epidemic period as an example. If you have enough understanding of the e-commerce industry, you will know that when the domestic epidemic situation is not optimistic, fresh food and health and safety products are going against the current and in short supply. The demand for such products by consumers during this period is an opportunity.

Since the domestic epidemic situation began to improve, the demand for clothing, food, and books by second-category e-commerce has begun to increase, while fresh food has begun to decrease. This is also an opportunity.

Understanding the market and analyzing consumers are all preliminary preparations. It is to prepare for "product selection", the most important link for second-category e-commerce.

It is best to be able to predict changes in consumer demand based on changes in the market, society, and environment. For example, the weather has turned hot recently, and it often rains in the south. The sales of umbrellas, short sleeves and other products have increased accordingly. People who have been staying at home for a long time are now gradually liberated, and the demand for summer clothing, daily necessities and other categories of goods has also begun to increase.

It is a better way to predict consumer demand and select products by accurately targeting target users. In addition, you can also predict hot products and then follow these products that may sell well. The second point is to follow the existing hot products. The competitiveness of the second-class e-commerce market has increased with the continuous entry of new merchants. Now there will be basically many merchants following the hot products as soon as they come out. It is not easy to stand out from the existing hot products.

After selecting the product, then you need to understand the second-class e-commerce platform.

Understand the advantages and disadvantages of each platform and choose a platform suitable for the product.

Similarly, it is better to understand the algorithm of the information flow delivery channel and the user attributes of each delivery channel, match your product target user group, and choose the channel in this way.

Delivery channel

Advertising material recommends short video ads. Short video ads are quite popular now, and the short video platforms (TikTok, Kuaishou, etc.) have better results. Refer to similar products and compare the sales of short video ads and picture ads. The data comes from dataeye-edx.

Short video ad sales

Picture ad sales

The sales gap is nearly 100,000.

In terms of logistics, if the budget is sufficient, it is recommended to choose a better logistics, such as JD.com, SF Express, Deppon, etc. Large orders will have preferential prices. Good logistics services and delivery speeds are good, and the signing rate will increase accordingly.