In June 2020, Douyin established its own e-commerce department, and the official Douyin store application "Doudian" went online.

Douyin is a music creative short video social software incubated by Toutiao. The software was launched on September 20, 2016 and is a short video community platform for all ages.

Douyin e-commerce is committed to becoming the preferred platform for users to discover and obtain good products at good prices. Many Douyin creators provide users with a more personalized, vivid and efficient consumption experience through rich content forms such as short videos/live broadcasts. At the same time, Douyin e-commerce actively introduces high-quality partners to provide merchants with diverse choices for monetization.

Compared with traditional e-commerce, the business model of Douyin content e-commerce has a different "user-content-product-service" link. To fully tap the value of the Douyin platform, it is necessary to match the business logic of Douyin content e-commerce. The core foundation of this new business model is: good content + good products + good services.

The so-called "good content" means operating a good Douyin account, accumulating fans, building fan awareness, and accumulating fan value through short videos + live broadcasts; "good products" means operating a good Douyin store, providing products with both good quality and good prices.

Connecting and purchasing with target users through good content; "good service" means providing good fulfillment and after-sales service. The user's order is far from the end. The platform and merchants work together to provide consumers with a good overall shopping experience.