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What are the main sections of Douyin Store?

| 1Person Answer

抖音小店(抖店)的主要板块可以分为以下几个方面:

1. **开通抖音小店**:这包括选择主体类型(个体工商户或企业/公司),填写店铺信息,提交审核,缴纳保证金,以及完善其他小店基础设置等步骤。

2. **抖音小店选品**:这是电商中非常关键的一环,涉及到确定品类,跟品(选择热销产品),以及产品价格和佣金的设置。

3. **抖音小店商品上架**:这涉及到使用采集软件进行商品上架,以及注意产品价格和佣金的设置。

4. **抖音小店推广(流量来源)**:这是关于如何获取和增加店铺流量的策略,如通过精选联盟与达人合作,利用营销工具等进行推广。

5. **抖音小店出单**:这是关于如何提高成交量的策略,包括关注电商罗盘中的数据,如商品卡流量、单品流量、合作达人带货的数据等。

6. **抖音小店体验分维护**:这是关于如何维护店铺的体验分,涉及商品体验、物流服务等方面。

除此之外,抖音小店的店铺后台还包括以下几个重要板块:

- **精选联盟**:用于连接达人合作,帮助店铺稳定出单。

- **奖惩中心**:可以查看店铺的风险预警、违规记录等。

- **工作台**:用于处理店铺的售后问题。

- **营销中心**:提供各种营销工具,如限时购、优惠券等。

- **电商罗盘**:提供商品流量、成交转化等数据分析,帮助优化店铺运营。

综上所述,抖音小店的主要板块涵盖了从店铺开通、选品、上架、推广、出单到体验分维护的全过程,以及后台的精选联盟、奖惩中心、工作台、营销中心和电商罗盘等重要功能。

Professional answer

L

奇点说电商

淘宝、京东、拼多多、跨境电商、自媒体抖音快手、短视频直播教程

The main sections of Douyin Store (Douyin Store) can be divided into the following aspects:

1. **Opening Douyin Store**: This includes selecting the entity type (individual business or enterprise/company), filling in the store information, submitting for review, paying a deposit, and completing other basic settings of the store.

2. **Douyin Store product selection**: This is a very critical part of e-commerce, involving determining categories, following products (selecting hot-selling products), and setting product prices and commissions.

3. **Douyin Store product listing**: This involves using collection software to list products, and paying attention to the setting of product prices and commissions.

4. **Douyin Store promotion (traffic source)**: This is a strategy on how to obtain and increase store traffic, such as cooperating with influencers through selected alliances, and using marketing tools for promotion.

5. **Douyin Store Orders**: This is a strategy on how to increase transaction volume, including paying attention to the data in the e-commerce compass, such as commodity card traffic, single product traffic, and data on the sales of cooperating influencers.

6. **Douyin Store Experience Points Maintenance**: This is about how to maintain the store's experience points, involving aspects such as commodity experience and logistics services.

In addition, the store backend of Douyin Store also includes the following important sections:

- **Selected Alliance**: Used to connect influencers to help stores to place orders stably.

- **Reward and Punishment Center**: You can view the store's risk warnings, violation records, etc.

- **Workbench**: Used to handle store after-sales issues.

- **Marketing Center**: Provides various marketing tools, such as limited-time purchases, coupons, etc.

- **E-commerce Compass**: Provides data analysis such as commodity traffic and transaction conversion to help optimize store operations.

To sum up, the main sections of Douyin Store cover the entire process from store opening, product selection, shelf listing, promotion, order placement to experience score maintenance, as well as important functions such as the background selected alliance, reward and punishment center, workbench, marketing center and e-commerce compass.

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