Douyin is a short video platform, and 2C e-commerce refers to an e-commerce business model called "Consumer to Consumer", that is, e-commerce transactions between consumers. 2C e-commerce on Douyin refers to a way for consumers to buy and sell goods through the Douyin platform.

Comprehensive 2C e-commerce means that on the Douyin platform, there are not only some independent e-commerce stores, but also many self-operated stores and brand stores, including clothing, beauty, home furnishings, digital products and many other categories, which is equivalent to a comprehensive e-commerce platform. Consumers can purchase the goods they need on Douyin by searching, browsing and placing orders.

The advantage of conducting comprehensive 2C e-commerce transactions on Douyin lies in the high exposure and traffic of the platform, as well as the convenient transaction process. Consumers can understand and promote products through short videos, live broadcasts and other methods, and at the same time, they can also save the cumbersome shopping process and complete purchases and payments directly on Douyin.