1. Products suitable for outputting high-quality content.

Only products with creativity, differentiation, originality, emotional resonance, etc. can attract attention and impress the audience. Products that can continuously output high-quality content will get better and better. They need good products, strong planning capabilities, and good creativity.

2. Products with high customer unit price.

The audience has moved from e-commerce platforms where they can compare prices to content publishing platforms, and has lost the conditions for price comparison. Therefore, it is recommended to choose products with high customer unit price. Low-price methods such as losing money to make a profit and promotion at a loss are not suitable for Douyin e-commerce.

3. Products with excellent quality.

Circling fans is a long process. The most important thing is to cultivate the loyalty and stickiness of fans and continuously generate purchases. The repurchase rate is also a very important link. Therefore, excellent product quality is the most basic requirement. If the quality is poor, fans will be lost, which is not worth the loss.

4. Fashion and beauty products.

These products are higher than basic living needs, and fans will also converge with content creators in their hearts, pursuing a higher quality lifestyle, such as cosmetics and clothing, pursuing similar styles, using the same brands, choosing the same models, etc., in order to achieve the vision of a lifestyle similar to that of idols.

5. Standardization, such as technology and digital products.

This type of product is a standard product, such as a new mobile phone, with the same functions and quality, which is easier to promote and drive fans to explode, thus creating a hit.

6. Game peripheral products.

The groups that play and consume content are mainly those born in the 1990s or 2000s. They like games and can invest more time and money in games. Therefore, compared with other products, game peripheral products are easier to realize.

7. Products with stories and feelings.

A video, a good story or a speech can resonate with fans and touch their emotions. Fans are more likely to agree and then pay for it. For example, the unsalable agricultural products in mountainous areas and the crying scenes of farmers can arouse the buyers' love and help farmers.

8. The purchase frequency is medium to high.

If the purchase frequency of buyers is too low, such as air conditioners, baby carriages, etc., which are only bought once every few years or only a few times in a lifetime, it is not good. Buyers buy frequently and it is easy to cash in countless times, such as dry food.

9. Suitable for logistics delivery.

Suitable for packaging and delivery, not easy to break, not too large, the packaging cost is relatively low, and fresh food needs to go through cold chain logistics.

Extended information

Douyin Short Video is a music creative short video social software incubated by Toutiao. The software was launched on September 20, 2016. It is a music short video community platform for all ages. Users can use this software to select songs, shoot music short videos, and form their own works. It will update users' favorite videos according to their hobbies.

On January 8, 2020, Huoshan Short Video and Douyin officially announced the brand integration and upgrade. Huoshan Short Video was renamed Douyin Volcano Edition and a new icon was enabled.

Douyin App is a social software. Through Douyin short video App, you can share your life, and you can also meet more friends and learn about various interesting things here.