Douyin e-commerce is an e-commerce model that has emerged with the development of the Douyin social operation platform. The development cycle of this e-commerce model in the market is not long, but it has become an e-commerce model favored by merchants.

Advantages of Douyin e-commerce:

1. The platform on which Douyin e-commerce relies has a large traffic advantage

The platform where Douyin e-commerce is located is Douyin. Although Douyin is a platform that has not been rising for a long time, it has won the favor of many users in a very short time. It has also defeated platforms in the same industry such as Kuaishou in terms of user volume and has become a leader among platforms of the same type.

2. The user stickiness of the Douyin platform is large, which can form a closer connection between fans and Douyin accounts

All the content on the Douyin platform comes from users, which is the so-called UGC. Such a content model will allow users to gain more initiative. Whether out of curiosity or some other psychology, users will be willing to post more video content on the platform, and this cycle will also make the user stickiness higher.

In addition, fans can communicate with Douyin accounts. Fans can express their own ideas on the corresponding videos, form a kind of interaction with Douyin owners, deepen the relationship between each other, and lay a good emotional foundation for the subsequent Douyin e-commerce.

In other words, it means that Douyin can retain its own high-quality traffic.

3. Cooperation between Douyin e-commerce and Taobao

The product purchase link in Douyin e-commerce can jump to Taobao. Taobao is the most popular e-commerce application, which can avoid the embarrassment of fans not having e-commerce applications to the greatest extent. For celebrities to open stores and fans to buy, Taobao has the lowest threshold, the shortest path and the most efficient.

In addition, Taobao has the strongest atmosphere of live broadcast monetization, and many Douyin e-commerce owners themselves have Taobao, which can do the preliminary preparations for e-commerce faster and allocate more time to the operation of goods.

Disadvantages of Douyin e-commerce:

1. Douyin e-commerce faces fierce competition

Douyin e-commerce includes many models, including Luban e-commerce and Fangxingou, and there are quite a few e-commerce owners in these two e-commerce models, and the competition among e-commerce owners is fierce

2. The traffic distribution of the Douyin e-commerce platform is too uncontrollable

For Douyin e-commerce owners, of course they hope that their stores can get more traffic, but this traffic distribution is too uncontrollable, and the initiative is in the hands of the platform, and if you are not careful, you may be restricted.