An e-commerce anchor on Douyin needs to use multiple accounts to facilitate account maintenance.

Extended knowledge:

Each person can only authenticate one Douyin account with real name. Taking the Douyin platform as an example, each person can only authenticate one Douyin account with real name. If you violate the rules, your account will be blocked and checked. Therefore, a person can only broadcast live on one Douyin account, not two at the same time, but he can also connect to Kuaishou and other platforms at the same time. However, you cannot broadcast two Douyin accounts at the same time, because the platform can only broadcast one. Or you can use different accounts, the same time period, and the same anchor, and try broadcasting together.