抖音电商采用的是社交电子商务模式,它利用社交媒体平台建立联系,通过网络广告推动用户意识,实现在线交易。
它还采用社交付费、社交客服和社交终端等技术,以实现快速、高效、精准的线上营销。
Douyin e-commerce adopts a social e-commerce model, which uses social media platforms to establish connections, promote user awareness through online advertising, and realize online transactions.
It also uses technologies such as social payment, social customer service and social terminals to achieve fast, efficient and accurate online marketing.
The current business model adopted by Douyin e-commerce mainly includes offline store Douyin promotion, online e-commerce, platform traffic diversion, brand content customization, expert advertising, live broadcast, Douyin agency operation, etc.