The first item is three changes, the products and business strategies of small and medium-sized pre-prepared food companies. It is recommended to create regionalization, specialization, and segmentation. First, focus on the regional market to deeply cultivate and polish special products. The more special the products are, the more opportunities they have to become the leader of the subdivided category.

The second item is four suggestions. Pre-prepared food companies should first do a good job in the existing market of catering, and then consider the incremental C-end. Don't think about making your own brand. First understand what a brand is, and then look at the balance of the account. How to enter the C-end at low cost? The following four entry methods can be used as a reference for you.

The first point is to open your own factory, that is, to seek to undertake more food products and OEM ODM processing in the pre-prepared food market, and quickly strengthen yourself through the hot market of pre-prepared food, and take advantage of the trend.

The second point is to focus on existing products, and then make the most advantageous one or two products to the extreme, so that the subdivided pre-prepared food category can be the first, and then take the opportunity to seek more publicity methods to amplify your products.

The third point is packaging cases. You can cooperate with brand owners by relying on bigwigs. You must find brands from different sectors to cooperate with. As a case, it can also increase the exposure of the factory. For example, the online platform for pre-prepared meals, Wujie Cloud Warehouse, the cutting-edge brands of the elite factories, and offline restaurants and channel merchants basically do not have their own factories, so they still need to find source manufacturers to cooperate with.

The fourth point is the way to attract traffic, which is also the most difficult point, because from the traditional passive goods to people, iteratively to people to goods, the difficulty lies in how to convert the traditional business operation experience into the process of Internet operation thinking, and they know nothing about new media operation brands. At present, short video Douyin represents the main sales channel in the future, so it is a better choice for enterprises to enter new media. Put the first three points all in, promote and publicize with all your strength, open sample application experience, and settle in the pre-prepared food supply chain service base in Douyin.

The third item is five kinds of products. Remember these five keywords when creating products: spicy, numbing, fresh, sweet, and fried. Spicy represents Sichuan and Hunan cuisines, which are also the mainstream of pre-prepared dishes. Fujian and Guangdong cuisines, represented by fresh, are of high value and high quality, and will also get a big piece of the pie. Sweet: Chinese and Western baked frozen desserts, snacks, or pastries with staple attributes are in great demand in breakfast and afternoon tea scenes; fried: The popularity of smart small appliances, especially air fryers, has also brought more fried products into households, such as small crispy meat, coupling, and pineapple sweet and sour pork, which are all very successful cases.