Group buying and e-commerce have the following differences:

1. Different models: Group buying is usually organized by individuals or teams, relying on the trust and organizational strength of the initiator, and promoting through channels such as social media or short videos to bring customers closer to the product, forming group buying, and achieving the purpose of sales; while e-commerce is participated by Internet e-commerce platforms, based on the brand influence of the platform, less dependent on the trust and organizational ability of personnel, and promoting consumers to purchase goods through the platform's online promotion and marketing methods.

2. Different product prices: The price of goods sold through group buying is relatively low, because group buying can enjoy preferential prices; while the price of goods sold through e-commerce is relatively high