Douke promotes sales mainly through a series of strategies and operations to increase the sales volume and weight of Douyin store products. First of all, an effective method is to connect with influencers. Specifically, you can find matching influencers and establish cooperative relationships with them, so that they can mount your store product links in short videos or live broadcasts to increase sales. In addition, you can use the e-commerce compass tool to track the exposure and clicks of products, and adjust the next round of promotion strategies based on data feedback.

Another way to promote sales in Doudian is to use coupons and limited-time and limited-quantity purchases to adjust the price of the product, such as setting it to 3.9 meters, and then sending Coke after the order is placed. The advantage of this method is that there are few negative reviews and a low clearance rate; but the disadvantage is that the initial weight is low, and traffic needs to be increased through repeat purchases.

However, when performing promotion, you also need to pay attention to some matters to avoid violations. For example, try to avoid using inaccurate traffic sources for sales promotion, and don't rely too much on specific fish ponds or groups to guide traffic. On the one hand, this kind of traffic is usually quite generalized; on the other hand, this behavior may be investigated and lead to zero sales or deduction of points and deposits for violations. Therefore, when implementing Douyin’s sales promotion strategy, merchants should be cautious and follow the platform rules.