1. Search after watching

This product selection method can intercept the traffic of popular videos without live broadcast or short video, and bring free traffic to your Douyin store.

Find this video ranking list in Doudian-E-commerce Compass-Industry Ranking.

Take one of the videos as an example, scan the code with the Douyin app, obtain the video information, and select the same product to put on the shelf.

2. Optimize the product title

Because users search for products, they search for product keywords, so your Doudian product keywords are very important.

(1) Try to fill 30 characters: Doudian product titles support 30 Chinese characters, and fully operate to increase search traffic.

(2) Highlight the key points in the first 23 characters: The product title searched by users will only display 23 characters, so the core keywords, product features, benefits, activities, etc. are placed in the front part of the title.

(3) The title should be clear and fluent. Do not use words that are not related to the product, so as not to affect the conversion rate and reduce the weight.

(4) Do not pile up the title. There should be only one product word or brand word in the title. It is recommended that there should be no more than three attribute words and at most one marketing word.

(5) Extreme words, comparison words, and infringing brand words (for example, first, best, cheaper than xx, Mickey Mouse, Disney) are prohibited.

3. Do a good job of the main picture of the product.

The first picture will mainly affect the click-through rate of the product. The other four main pictures will affect the conversion rate of the product.

In addition, a well-optimized main picture of the product can increase the chance of entering the Douyin Mall and obtain free traffic recommendations; a good main picture can improve the basic score; a well-made main picture can improve the experience score.

4. Product entry into the pool.

When a product enters the mall and is recommended, it is accurate traffic.

Every step you take to optimize the product is to help the product enter the pool. Generally speaking, after your product is released, you can search for product diagnosis and see the optimization suggestions given by the system. Then you can optimize according to the system's suggestions.

5. Optimize product clicks and conversions

This requires gradual optimization by comparing the main picture, price and reviews, increasing product clicks and conversions, and obtaining more natural traffic.