There are actually two reasons for this situation:

First, the conversion rate of the product itself is not good;

Second, the store crowd is not accurate;

How to judge what the situation is and how to solve it?

The first step is to determine what causes the inaccurate traffic and low click-through rate.

The method is as follows:

Enter the e-commerce compass product overview in the background of Douyin store and find several products that are frequently ordered:

Click "Crowd Portrait" and select the transaction crowd in the past month to see which type of age group, region and crowd characteristics the store visitors belong to.

Select several more frequently ordered products to compare the exposure crowd portrait of this product.

If the crowd portrait does not match, it means that your store crowd is not accurate.

It leads to inaccurate store traffic, exposure but no clicks and no conversions.

If you want to correct it, there are two ways:

The first is to directly find vertical influencers corresponding to the product category to bring goods, and go to the Douyin store backstage to select the alliance influencer square to contact the influencer to bring goods.

The commission is slightly higher than the market average (otherwise the influencer is unwilling to bring, and communication skills are also very important.

If you don’t want to do this, you can also directly find old customers who have bought this product to make repeat purchases, and launch new products related to this single product group; use old customers to directly bring you one to five to break zero.

The second step is to check whether the title of the product has keywords that do not match the product.

After all, the first step of the system to build a model for traffic is to match the crowd for this product based on the same data of the product title, main picture, and details page.

If there are keywords in your product title that do not match this product, delete the irrelevant keywords and use huge arithmetic to find the corresponding keywords for this product.