Douyin, the short video platform owned by ByteDance, has reached 600 million daily active users. Douyin is using this huge traffic advantage to enter the e-commerce business, encouraging merchants to sell goods on the Douyin e-commerce platform through short videos and live broadcasts, trying to build a huge e-commerce ecosystem to better compete with e-commerce giants such as Pinduoduo and Alibaba.

On April 11, a hall in Yiwu International Expo Center was packed. Hundreds of merchants gathered here to participate in the e-commerce business sharing session of Douyin, a subsidiary of ByteDance, and several Douyin executives were also present.

The event encouraged merchants to sell goods on the Douyin e-commerce platform through short videos and live broadcasts, which executives said were the key to attracting "young, high-quality consumers."

"We have reached 600 million daily active users," said an executive of Douyin's e-commerce promotion department. He called this user group "very sticky" and spent a lot of time on Douyin every day.

The e-commerce sharing session held in Yiwu is just one of a series of offline activities held by Douyin. Its purpose is to help ByteDance build a large merchant ecosystem to better compete with e-commerce giants such as Pinduoduo and Alibaba.

"The story of Douyin e-commerce has just begun," Kang Zeyu, head of ByteDance's e-commerce division, told merchants and other attendees at the first Douyin e-commerce ecosystem conference held in Guangzhou on April 8. "I hope everyone can grow and gain together with us."