Pinduoduo product materials are mainly used when Pinduoduo merchants display products on the platform. Using product materials can improve the attractiveness and conversion rate of products, attracting more users to click and buy.

The following are some methods of using Pinduoduo product materials:

1. Select materials according to the product type: Pinduoduo provides various types of product materials, such as pictures, videos, texts, etc. According to the characteristics and needs of the product, choose the appropriate material type.

2. Material specification requirements: Pinduoduo has certain specifications for product materials, such as picture size, video duration, etc. Before using the material, make sure that it meets the requirements of the platform.

3. Design of material content: Design attractive material content according to product characteristics and target audience. Pictures can highlight the characteristics, functions and advantages of the product; the video can display the usage scenarios and effects of the product; the text can briefly introduce the selling points and advantages of the product.

4. Material update and optimization: Regularly update product materials to keep the same as the actual situation of the product. Optimize and improve materials based on data and user feedback, improve display performance and purchase conversion rate.

5. Reasonable use of materials: flexible use of product materials in promotion activities, such as display on the homepage of Pinduoduo platform, search result pages, product details pages, etc. According to the promotion goals and needs, choose the appropriate location and method to display the material, and improve the exposure and click rate.

In summary, the use of Pinduoduo's product materials needs to be selected and designed according to the characteristics and needs of the products, rationally used, and continuously optimized to improve the attractiveness and conversion rate of products.