一、属于竞争关系无疑。
二、属于两个不同时代诞生的,但越来越同质化的电商平台。
三、淘宝诞生与互联网时期,拼多多诞生于移动互联网时期。
四、淘宝在中国互联网发展的初期,抢到了网络购物最大份额的市场,初代网民成为了淘宝的最大用户群体。
五、拼多多是在手机支付盛行的时期,抓住了初代的手机支付群体(很多农村用户、中老年群体)
六、拼多多诞生的初期,淘宝与拼多多针对的是不同人群,也可以说拼多多抓住了淘宝未能获取和重视的人群,获得了爆发性增长。此时是轻度竞争关系。
而当拼多多的用户规模和商家规模不断增长,排名不断攀升至全国第二大的电商平台,用户的重合度、商品的同质化已经极度接近,已经是高度竞争关系。
未来的网络购物环境需要多家购物平台互相竞争,才能给消费者创造更多福利,给商家一个选择的空间。
1. There is no doubt that it is a competitive relationship.
2. It belongs to an e-commerce platform that was born in two different eras, but more and more homogeneous.
3. The birth of Taobao and the Internet period, Pinduoduo was born in the mobile Internet period.
4. In the early days of China's Internet development, Taobao grabbed the market with the largest share of online shopping, and the first generation of netizens became Taobao's largest user group.
5. Pinduoduo is a period when mobile payment is popular, and seized the first-generation mobile payment groups (many rural users, middle-aged and elderly groups)
6. In the early days of Pinduoduo's birth, Taobao and Pinduoduo were aimed at different groups of people. It can also be said that Pinduoduo caught the people that Taobao could not obtain and valued, and achieved explosive growth. This is a mild competition.
And when Pinduoduo's user scale and merchant scale continue to grow, and the ranking is constantly climbing to the second largest e-commerce platform in the country, the overlap of users and the homogenization of products are extremely close, and it is already a highly competitive relationship.
The future online shopping environment requires multiple shopping platforms to compete with each other in order to create more benefits for consumers and give merchants a space to choose.
Competition, Pinduoduo and Taobao are still different in their gameplay. Pinduoduo is basically a low-end price.