In the Pinduoduo store group, some high-end brand flagship stores and professional specialty stores are mainly high-end brands. These stores usually have unique product positioning and precise target customer groups, with high quality, high service and high experience as the core selling point, attracting more users with high spending power.

At the same time, these stores are also more ingenious in marketing strategies. Through differentiated promotion methods and personalized services, customer satisfaction and loyalty have been improved, thereby realizing the improvement of customer unit price.