1. Register as a Merchant Pinduoduo: First of all, you need to register as a merchant on Pinduoduo, and complete the enterprise information certification and qualification review.

2. Open a store: After the registration and approval are approved, open a store according to Pinduoduo's requirements, enter the store name and business category, as well as the store profile and apply for a brand or category.

3. Prepare product information: It is necessary to prepare the product information to be sold, including product name, description, price, picture, specification, weight, inventory and other information.

4. Add product: Add products to the opened store, fill in the product information, and upload pictures, price, inventory and other related information.

5. Design store page: custom store page style, LOGO, slogan, etc., to beautify the store page.

6. Set preferential rules: set discount rules such as threshold and full reduction to improve the conversion rate of the store.

7. Release the product: After finding the added product, it will be released for sale.

In addition to the above steps, you also need to pay attention to the following points:

1. Select the appropriate business category: When opening a store, you need to choose the business categories related to your own products, so as to facilitate being searched and searched by consumers.

2. Provide effective customer service and after-sales service: In Pinduoduo's operation, timely respond to consumer customer consultation and complaints, and give effective solutions, which helps to improve the reputation of the store and consumers' experience.

3. Pay attention to the policies and regulations of the platform: Pinduoduo has different policies and regulations, such as: return, evaluation, punishment mechanism, etc., which need to be paid attention to and strictly abide by.

In short, Pinduoduo merchants need to continuously improve their stores, improve product quality and service quality, so as to win the trust and satisfaction of consumers, and improve their sales performance.