Pinduoduo franchise store has certain advantages on the Pinduoduo platform, the specific benefits include:

1. **Flexibility of the business scope**: The franchise store can operate its own brand and other brands, but only make one product. This means that merchants can choose suitable brands and products to operate according to market needs and their own situation, rather than confined to a single brand.

2. **Brand authorization advantages**: Franchise stores need to submit a brand authorization certificate, which helps to enhance the reputation of the store and consumer trust, and also provides more opportunities for merchants to cooperate with brands.

3. **Event participation opportunities**: Pinduoduo platform may give priority to franchise stores to participate in some large-scale promotional activities, such as Double 11, 618, etc., such exposure opportunities will help to increase store popularity and sales.

4. **The deposit is low**: Compared with individual stores, the deposit of franchise stores is lower, which reduces the upfront cost pressure for merchants. For example, the deposit for multiple people in Pinduo is 2,000 yuan, and the deposit of the franchise store is 1,000 yuan (5 stores can be opened).

5. **It is more conducive to multi-store operation**: Due to the low margin, franchise stores are more suitable for merchants who plan to operate multiple stores, which can expand the scale of business while controlling risks.

6. **Improve consumers' purchasing experience**: Franchise stores usually have more professional product knowledge and after-sales service, which helps to improve consumers' purchasing experience and satisfaction.

Of course, whether to choose to open a franchise store also needs to be decided according to the specific situation and market strategy of the merchant. Merchants should fully consider their own brand resources, product strategies and operational capabilities, and make a choice after weighing the advantages and disadvantages.