Pinduoduo store group and store are two common concepts on the Pinduoduo platform. Store group: Store group is a function on the Pinduoduo platform, which allows sellers to gather multiple stores together to manage and operate them in a unified manner. Store groups can be set according to different business needs, such as dividing the different series of products of the brand into different stores, or dividing different types of products into different stores. The creator of the store group can manage and check the overall operation of the store through the store group management interface, including sales data, order management, logistics and distribution, etc.

2. Store: The store is the individual store of the seller on the Pinduoduo platform, and each seller has its own independent store on Pinduoduo. Sellers can put products on the shelves, set prices, freight, promotions, etc., and can also manage the store's order, logistics, customer service, etc. The store can display the seller's brand image and product information, attracting consumers to enter the store to buy goods.

In general, the store group is a function of integrating and managing the store, and the store is the self-employed unit of the seller on the Pinduoduo platform. Store groups are more suitable for sellers who need to manage multiple stores in a unified manner, and stores are the basic units for sellers to list and sell products.