Alibaba.com is a well-known brand of global business-to-business (B2B) e-commerce. It is the largest and most active online trading market and merchant community in the field of global international trade. It has successfully integrated B2B, C2C, search engines and portals to help global customers and partners succeed.

With good positioning, solid structure and excellent services, Alibaba has become the world's first e-commerce website with more than 8 million online merchants in 220 countries and regions. It provides 8.1 million business supply and demand information to enterprises and merchants around the world every day, becoming the first choice for global merchants to promote their networks and is rated as the "most popular B2B website" by merchants.

The outstanding achievements have attracted the attention of people from all walks of life. Sutherland, the first Director-General of the WTO, served as an advisor to Alibaba. The US Department of Commerce, the Ministry of Economy, Trade and Industry of Japan, the European Federation of Small and Medium Enterprises and other government and private institutions have recommended Alibaba to local enterprises.

Alibaba was selected twice as a case study by Harvard Business School MBA, setting off a research boom in the American academic community; it was selected as one of the world's best B2B sites by the authoritative American financial magazine Forbes for five consecutive times; it was repeatedly rated as the world's most popular B2B website, China's excellent business website, China's top 100 excellent websites, and China's best trade network by relevant institutions; it was praised by domestic and foreign media, Silicon Valley and foreign venture capitalists as one of the five major Internet business schools on par with Yahoo, Amazon, eBay, and AOL.

In May 2003, Alibaba invested 100 million yuan to launch Taobao.com, a personal online trading platform, and was committed to building the world's largest personal trading website. In July 2004, it invested an additional 350 million yuan, and in October 2005, it invested another 1 billion yuan. As of December 31, 2005, Taobao.com had more than 16.63 million online products, 13.9 million registered members, and a transaction volume of RMB 3.03 billion in the fourth quarter of 2005, accounting for 70% of China's C2C market, far ahead of China's personal e-commerce market.

In October 2003, Alibaba created an independent third-party payment platform, Alipay, and officially entered the field of electronic payment. At present, Alipay has established strategic cooperation with major financial institutions such as the Industrial and Commercial Bank of China, China Construction Bank, Agricultural Bank of China and China Merchants Bank, and the international VISA International Organization, becoming the largest independent third-party electronic payment platform in China. As of December 2005, the average daily transaction volume on Taobao.com through Alipay has exceeded RMB 20 million, and the growth trend is still rapid.

In August 2005, Alibaba and Yahoo, the world's largest portal website, reached a strategic cooperation. Alibaba merged all of Yahoo's assets in China, and Alibaba became the largest Internet company in China. Alibaba currently has the following businesses: B2B (mainly Alibaba website), C2C (Taobao, Yipai), electronic payment (Alipay), portal + search (Yahoo).

Alibaba founder and CEO Jack Ma was selected as a "future leader" by the famous "World Economic Forum" and a "business leader" by the American Asian Business Association. He is the first Chinese entrepreneur to be on the cover of "Forbes" in 50 years, and has been invited to give lectures at world-renowned universities such as MIT, Wharton School of Business, and Harvard University.

In May 2002, Jack Ma became the cover character of Japan's largest financial magazine "Nikkei", and "Nikkei" magazine highly praised Alibaba's contribution to the field of Sino-Japanese trade.

In the more than five years since Alibaba was founded, more than 400 famous news media in more than a dozen languages ​​around the world have never stopped tracking and reporting on Alibaba, and it has been praised by the media as a "real world-class brand".