1. Targeting user needs

In terms of category development, expanding the scope of categories is one aspect. As consumers' demand for emotional value and cultural value grows, the standard products of traditional e-commerce have been unable to meet the needs of some consumers, and providing non-standard products has become a trend, such as food, beauty, fresh food, local life services, etc. Of course, vertical e-commerce has a greater advantage in this regard.

2. Refined operation

In terms of operating trends, refined operation, big data analysis, and O2O are the general trend, especially C2B customization combined with big data. Tmall and JD big data have played a significant role in various businesses, such as deep mining of consumer behavior based on multi-dimensional consumer portrait analysis to carry out precision marketing, sales forecasting, C2B customization, warehouse allocation, automatic warehouse replenishment, customer service intelligent response and other fields.

3. Provide differentiated services

From the perspective of consumer experience, the “small but fine” feature will enhance the shopping experience and meet some differentiated needs. For example, for non-standardized and highly professional market segments, consumers need a segmented platform to provide them with distinctive and professional services.