MCN's operation model is to integrate resources of outstanding creators, and then cooperate with brands to achieve marketing benefits for both parties. First of all, MCN organizations identify and discover outstanding creators, provide them with platforms, resources and technical support, and also help brands find suitable resources to achieve the purpose of brand promotion. Secondly, MCN will manage, plan and guide creators to improve their influence and income level, and also provide high-quality influence resources for brands. Finally, under the MCN operation model, creators can get more promotion opportunities and stable income, and brands can more easily reach and attract high-quality target groups, achieving a win-win situation for both parties. In short, the MCN operation model not only improves the income of creators and the publicity effect of brands, but also drives the development of the entire industry.