1. Brand. Good news doesn't go out, but bad news spreads far and wide. In this industry, it is particularly prominent that the creation of the company's overall image is the result of intensive cultivation and maintenance by all practitioners.

2. Corporate culture. Corporate culture is not a propaganda hanging on the wall, but a voice that goes deep into the hearts of practitioners. However, to look at the corporate culture of a company, we must look at where the leader comes from, his experience, and the environment he was in at the time. The corporate culture of a company comes from the character of the entrepreneur. An entrepreneur with empathy, feelings, and a big picture is worthy of trust.

3. Operation system. Some insurance companies invite some well-known management masters to do project or business management training, but in the end, the results are contrary to expectations. In essence, it is a cultural conflict. Therefore, the operation system is not a simple process or someone's idea, but a fusion of cultures. Especially in the later stage, the company's operation system is the ceiling of a company.

4. Training support. Training support includes two aspects: attaching importance to professionalism and being willing to invest. This aspect especially examines the company's capital operation. In particular, professional feedback requires time to cultivate and patient waiting. There is almost no training support for the two types of companies, the flying channel type and the intermediary transaction type. Training support is reflected in course arrangements, calendars, and cost support.

5. Technology empowerment. There are two types of technology, profit-driven and market demand. Profit-driven technology platforms take advantage of market opportunities and win by volume; market demand technology is based on the needs of practitioners, such as improving efficiency: signing orders, preservation, and claims are all on this APP; quality assurance: suppliers are not allowed to conduct secondary sales to customers through WeChat, SMS, public accounts, QR codes, etc. (This item is impossible for companies positioned as insurance supermarkets). In the future, artificial intelligence and big data must be the direction of technology empowerment. Therefore, when examining the technology of this company, we must also examine whether it has the genes of big data and artificial intelligence.