Since its establishment in 2003, Taobao has built an e-commerce ecosystem. Alibaba is China's largest online advertising trading platform and merged with Taobao in September 2008. In China, there are more than one million small and medium-sized websites that create more than 80% of Internet traffic. Alibaba helps these small and medium-sized websites sell and monetize their online advertising resources.

Achieving breakthrough growth

Before 2004, Taobao did not have a place on the CISI popularity list of e-commerce websites of the Internet Laboratory; but starting from February 2004, Taobao rose to the second place after eBay at a monthly rate of 768.00%; one year after its launch, Taobao's ranking has surpassed eBay and ranked first. According to a report from iResearch, the scale of China's online auction market achieved a growth of 217.8% in 2004, and the annual transaction amount increased from 1.07 billion yuan in 2003 to 3.4 billion yuan in 2004.

Surpassing competitors

In August 2005, Taobao's development again subtly overlapped with China's macroeconomic trends. From that year on, Taobao began to leave its competitors behind. Each of its product launches was enough to amaze the industry, and its execution and market expansion capabilities made each of its business stories feasible and dazzling.

Becoming the largest shopping website in Asia

In 2006, Taobao realized a possibility in China for the first time - the Internet is not just an application tool, it will eventually become a basic element of life.