Selling on the Amazon platform requires a certain fee. Amazon is an international B2C platform. As for B2C, you can simply understand it as a "business-to-customer" model, which is usually referred to as a commercial retail model that sells products and services directly to consumers. AliExpress, Amazon, eBay, and Wish, which I often mentioned in my previous articles, refer to international B2C cross-border e-commerce, while the representative platforms of the domestic B2C model are Tmall and JD.

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​Tmall platform charging standards

​1. Flagship stores and specialty stores: The deposit for stores holding a trademark registration acceptance notice is RMB 100,000, and the deposit for stores holding a registered trademark is RMB 50,000;

​2. Specialty stores: The deposit for stores holding a trademark registration acceptance notice is RMB 150,000, and the deposit for stores holding a registered trademark is RMB 100,000.

​3. When the store deposit is insufficient, the merchant must make up the difference within 15 days. If the difference is not made up within the time limit, Tmall will supervise the store until the difference is made up.

​This is the strict charging standard of the Tmall platform. It is precisely because of such strict standards that the quality of the goods on the Tmall platform is guaranteed, and the legitimate rights and interests of more consumers are indirectly protected.

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​JD platform charging standard

​JD platform charging standard is divided into more detailed categories, and different deposits are charged according to different product categories. You can refer to this: "JD Open Platform Investment Basic Qualification Standards" and "JD Platform Charging Standards". JD's strict category specifications and qualification requirements make its standards higher, and the complicated categories are not suitable for small and medium-sized sellers to enter the platform, and the fierce competition environment has continuously compressed the profit margin.

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​1. Amazon platform fees, equivalent to referral fees. Amazon will charge a certain fee for each order completed. The fee rate varies from 12% to 40% depending on the product category, with most products staying at 15%.

​2. Personal seller fees. In addition to the referral fee, you need to pay a fixed fee of $0.99 for each successful order.

​Note: It is very easy to achieve a sales target of 40 products per month on Amazon. You can apply for an Amazon Professional Seller Account for $39.99 per month, so that you don’t have to pay Amazon an additional $0.99 after each successful order. In this way, you will find that the Professional Seller Account is more cost-effective.

​3. FBA fees. If you use Amazon’s FBA service, you need to pay for shipping and cargo handling fees. For small items weighing less than one pound, the fee is about $3. Of course, those who choose to ship by themselves don’t have to worry about FBA fees.

​4. Other fees. In addition to the three fees mentioned above, there may also be inventory fees (for FBA sellers), media fees (for book, DVD disc sellers, etc.) and advertising fees.