第一步,看店铺DSR评分。这个很好找,在店铺首页就能看到。 什 么是店铺dsr评分 dsr是指卖家服务评级系统(Detail Seller Rating,简称DSR),它最初是ebay先开始使用的,它从三个维度精准的衡量了这个店铺的综合指数,分别是描述相符、服务态度、发货速度。这个指数就相当于是买过这个店铺东西的人对这个店铺的口碑,相比较而言,dsr评分为红色的店铺更值得信赖些,但是并不完全如此,主要原因大致有以下两点
1.淘宝卖家可以刷信誉,所以高分可能是刷出来的,并不是买家实际购买给出的客观公正的评价。
2.淘宝卖家通过5分好评截图返现金来促使买家给出5分的好评,拿人家手短,除了极少数买家外,即使东西质量不好,但是考虑到退换货的麻烦,大部分买家都会妥协,这种情况给出的评分显然是不公正的。
第二步:看宝贝评价。宝 贝评价跟第一步的dsr评分性质类似,只不过dsr评分是店铺的整体指数,而宝贝评价则更多的反应的是这款宝贝的口碑。
The first step is to look at the store's DSR rating. This is easy to find and can be seen on the store's homepage. What is a store's DSR rating? DSR refers to the Detail Seller Rating (DSR) system, which was first used by eBay. It accurately measures the comprehensive index of the store from three dimensions, namely, description match, service attitude, and delivery speed. This index is equivalent to the reputation of the store by people who have bought things from this store. In comparison, stores with red DSR ratings are more trustworthy, but this is not entirely true. The main reasons are roughly the following two points
1. Taobao sellers can brush their reputation, so high scores may be brushed out, not objective and fair evaluations given by buyers who actually purchase.
2. Taobao sellers use screenshots of 5-point good reviews to return cash to encourage buyers to give 5-point good reviews, which is short-handed. Except for a very small number of buyers, even if the quality of the goods is not good, most buyers will compromise considering the trouble of returning and exchanging goods. The ratings given in this case are obviously unfair.
Step 2: Look at the product reviews. Product reviews are similar to the DSR rating in the first step, except that the DSR rating is the overall index of the store, while product reviews reflect more of the product's reputation.
The following methods can be used to distinguish good from bad: various dimensions can be used to distinguish the quality of Taobao merchants. First, the merchant's reputation can be used to judge the quality. Generally speaking, merchants with higher reputations have better business models and after-sales services. Secondly, the merchant can be judged by the objectivity of product evaluation and description. If the product evaluation is high and the product description is detailed and accurate, then the merchant is more credible. Finally, the merchant's quality can be comprehensively judged by sales, after-sales service quality, etc. In addition to the above methods, consumers can also use some tools to assist in judgment, such as Taobao customers and price monitoring. In addition, some reputable and well-reputed merchants can be selected for shopping, especially some big brand merchants, which generally have better after-sales service and higher-quality products.
There is a basis for distinguishing between good and bad merchants, which is the evaluation, transaction records, customer complaint records, etc. received by the merchant on the Taobao platform. If a merchant receives good reviews, has many transaction records, and has few customer complaint records, it can be considered that the merchant is good; if it receives bad reviews, has few transaction records, and has many customer complaint records, it can be considered that the merchant is poor. In addition, you can also distinguish good and bad merchants based on comprehensive evaluations such as the merchant's store reputation and transaction repurchase rate. When shopping online, try to choose merchants with high reputation and good reviews to avoid shopping traps; at the same time, you should also report the merchant's illegal behavior to the Taobao platform, Consumer Association and other relevant departments to safeguard your legitimate consumer rights.
Check the anti-counterfeiting mark of the product: Customers can distinguish the authenticity of the product by checking the anti-counterfeiting mark of the product. The anti-counterfeiting mark is generally composed of laser labels, radiation source labels, etc. If the anti-counterfeiting mark is incomplete or the printing is unclear, the product may be a counterfeit or shoddy product.
Check the details page of the product: The details page of the product can display the manufacturer, origin, specifications, model, material, efficacy and other information of the product. If the details page of the product is unclear or the information is incomplete, the product may be a counterfeit or shoddy product.
Check the evaluation and sales of the product: Customers can check other customers' evaluation and sales of the product to distinguish the quality of the product. If other customers' evaluation is not good or the sales are very low, the product may be a counterfeit or shoddy product.
Check the after-sales service of the product: Customers can check the after-sales service of the product to distinguish the quality of the product. If the product has a complete after-sales service system, then the product may be authentic. If the product does not have a complete after-sales service system, then the product may be counterfeit or inferior.
First open the Taobao App,
then click "Store", click on any store to enter, and then you can see the credit rating corresponding to the store; in addition to this, continue to click on the small logo behind the store name, and after entering, you can see the detailed information of the entire store; if you are not sure about the quality of the product, you can take a closer look at the store's reputation