eBay's value proposition is that only by inviting customers and partners to participate in the analysis and decision-making process can the development of the enterprise be most effectively promoted.

eBay has created its own success in the wasteland of rules, systems, and trust.

And the origin of this success comes from the value judgment of "human nature is good", which is born before strategy, business model, and profit model. On this basis, it derives rules, guides actions, creates a sense of security for all parties involved, and ultimately makes people trust the Internet as a trading platform.