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The reliability of a cross-border e-commerce platform is related to the reputation and management level of the platform itself. Some well-known cross-border e-commerce platforms (such as Amazon, eBay, JD Global Shopping, etc.) have a high reputation and strict product review system in the industry, ensuring that consumers purchase products that meet their requirements, and the return and exchange process is relatively convenient. In addition, consumers can view other users' comments and reviews on the platform to understand the use of the products and help improve the reliability of shopping.

However, some cross-border e-commerce platforms that are not well-known or inexperienced may not have strict platform management and cannot effectively resolve disputes between sellers and buyers, resulting in buyers being unable to enjoy certain protections. It is recommended that before shopping, consumers should understand the operation and after-sales service policies of the cross-border e-commerce platform, and choose well-known brands or reliable sellers to avoid some problems that affect the shopping experience.