JD.com will realize the full-process genuine product traceability based on blockchain technology, integrate the information of the raw material process, production process, circulation process, and marketing process of the goods and write it into the blockchain, so as to realize the full-process genuine product traceability with one item and one code.

JD.com Global Shopping uses the product traceability system of the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China. All goods entering the JD.com bonded warehouses in Ningbo, Tianjin and Guangzhou must undergo strict inspection and be affixed with the traceability code printed by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China. After the goods are delivered, users only need to scan the traceability code with their mobile phones to know which factory the goods are produced from, the quality information, logistics information, and regulatory information of the goods. Consumers no longer need to think hard about the authenticity, and merchants do not need to worry about counterfeit goods being produced in the warehousing and logistics links to damage their own reputation.

JD.com Logistics and various partners involved in the commodity import chain jointly initiated the establishment of the "Cross-border Traceability Alliance". The alliance members include industry authorities such as the China Entry-Exit Inspection and Quarantine Association, 20 world-renowned brands such as Walmart, Huggies, Danone, Sasa, Rakuten, and eBay Select, and international freight service providers such as Kuehne + Nagel and Agility. The alliance covers the world's popular cross-border e-commerce product exporting countries such as the United States, Germany, Japan, and France. The products mainly involve major imported categories such as maternal and child care, personal care, and food.

At the same time, JD's full-link cross-border logistics system and JD Y Division's blockchain anti-counterfeiting and traceability platform will be connected, providing technical support for this alliance. After the establishment of the alliance, the two forms of cross-border e-commerce supply chain information in the form of bonded stocking and cross-border direct mail have been connected. In terms of bonded stocking, JD Logistics' inherent overseas warehouses, bonded warehouses, and domestic warehousing and distribution services are self-contained; in terms of cross-border direct mail, JD Logistics will launch a full-link visualization system in the near future to meet the needs of users to check product orders at any time.