eBay's cross-border e-commerce began in 1999, when eBay had been established for four years and began to strategically enter the cross-border e-commerce market. The company used its experience and the platform model of the electronic market to achieve success in markets outside the United States. With the increasing trend of globalization and the increasing demand of consumers for cross-border products, eBay's cross-border e-commerce has become increasingly important in the global market. One of the reasons for the success of eBay's e-commerce model is that it can connect sellers with buyers and provide secure online payment methods, which helps promote and develop global trade.