I have summarized these three points:

Question 1: How do you achieve user growth?

Answer method: Based on past work experience, I have summarized 18 customer acquisition channels, including free and paid, short-term and long-term effective, online and offline.

In my previous company, I operated a xxx product. Through continuous channel testing, I finally found two core channels, which contributed 30% and 25% to customer acquisition respectively. One is search engine marketing SEM, and the other is content marketing.

Question 2: How do you improve user conversion?

Improving user conversion mainly starts from four parts: product, user, pricing, and conversion. What functions of the product can be monetized, what functions are users willing to pay for, what is the pricing strategy, and whether there is user loss in the conversion link, all need to be tested and improved one by one.

Based on improving conversion rate, I have summarized 5 key steps. As long as you take them step by step, you can gradually improve the conversion rate.

At the same time, based on pricing, I also summarized 15 pricing methods, 12 methods to increase profits and 22 methods to increase sales. In the past work, they have played a significant role.

In the previous company, I used differential pricing to allow users with different consumption intentions and abilities to find products that they think are reasonably priced, thereby increasing the conversion rate by 8%.

Question 3: How to improve user stickiness?

The stickiness of users is strong or weak, which means the retention rate of the product is high or low.

The retention stage is roughly divided into 4 stages: the new user activation stage, the mid-term retention stage, the long-term retention stage and the user churn stage, and the retention strategy for each stage is different.

In the new user activation stage, the focus is on enabling users to quickly complete the "key behavior"; in the mid-term retention stage, the focus is on enabling users to become familiar with the product, discover more value, and form usage habits; in the long-term retention stage, the focus is on enabling users to come frequently to avoid churn; in the user churn stage, the focus is on recalling the lost users and allowing them to rediscover the value of the product.

Based on different retention strategies, there are different operating methods.

In my previous company, I created a closed loop of participation to achieve a positive cycle of user retention. It not only increased the retention rate of new users, but also promoted the activity of old users.