Ebay的主要针对的消费用户群体是欧美中等或者中等以下消费能力的人群,他们对价格的敏感度比较高,更愿意花较低的价格买到品质其实还不错的产品。这其实有点类似于国内的京东跟淘宝的区别,而京东也正是仿照的亚马逊的路来走的。
The consumer groups that eBay mainly targets are people with medium or lower spending power in Europe and America. They are more sensitive to prices and are more willing to spend a lower price to buy products of good quality. This is actually a bit similar to the difference between JD.com and Taobao in China, and JD.com is also following the path of Amazon.