1. 市场导向法:比如Best Sellers两阶选品法,比如优质店铺杂交复制法等等,这些都是很好的选品方法,可以快速选到已经经过市场检验的产品。
2. 多平台交叉法(平台迁移法):每一个爆款都有其背后的逻辑,在A平台上卖得很火的产品,挪到B平台上,也许同样可以卖火,而如果你刚好发现两个平台之前的火爆程度不同步,同时分析觉得该产品在暂时没有火爆起来的平台上同样存在需求,可以快速切入,打造,推动。这里的多平台主要指eBay,速卖通,Wish和亚马逊四个平台的对比,当然,你也可以参考不同国家和区域的一些本地平台(比如日本的乐天,东南亚的Lazada等)、垂直细分平台(比如美国的工艺品平台Etsy)等。如果能够对这些平台上热卖的产品进行分析调研,发现在亚马逊上可行的产品,复制过来运营打造,同样可以提高成功的几率
3. 供应商推荐选品法:相比于卖家对市场的熟悉,很多行业供应商对产品和市场的熟悉一点也不逊色,所以,作为卖家,我们非常有必要多和供应商交流,多向供应商请教,有时候,供应商的一句话、一个好产品,就是一片可以让你驰骋的新天地。
4. 刷单群选品法:无论是Facebook刷单群也好,还是微信刷单群也罢,都不妨加进去看看,不是为了刷单,而是为了思考“为什么别人要把这个产品拿来刷单?”想明白了这个问题,你选品的视角就会有大不同。
5. 展会选品法:有机会的话,去逛逛展会吧,尤其是大型的展会,比如广交会,大型的展会往往可以发掘到优质的潜力款新品,甚至有些产品可以引领新一年的市场趋势,所以,适当的逛展会是选出趋势款新品的必不可少的渠道。
1. Market-oriented method: For example, the Best Sellers two-stage selection method, such as the high-quality store hybrid replication method, etc., these are all very good product selection methods, which can quickly select products that have been tested by the market.
2. Multi-platform cross method (platform migration method): Every hot product has its own logic. A product that sells very well on platform A may also sell well when it is moved to platform B. If you happen to find that the popularity of the two platforms is not synchronized, and at the same time analyze that the product also has demand on the platform that is not yet popular, you can quickly enter, create, and promote it. The multi-platform here mainly refers to the comparison of the four platforms of eBay, AliExpress, Wish and Amazon. Of course, you can also refer to some local platforms in different countries and regions (such as Rakuten in Japan, Lazada in Southeast Asia, etc.), vertical segmentation platforms (such as the American craft platform Etsy), etc. If you can analyze and research the hot-selling products on these platforms, find products that are feasible on Amazon, and copy them to operate and create, you can also increase the chance of success.
3. Supplier recommendation product selection method: Compared with sellers' familiarity with the market, many industry suppliers are no less familiar with products and markets. Therefore, as sellers, it is very necessary for us to communicate more with suppliers and ask them for advice. Sometimes, a supplier's words and a good product are a new world for you to gallop.
4. Brushing group product selection method: Whether it is a Facebook brushing group or a WeChat brushing group, you might as well join it to have a look, not for brushing orders, but to think about "Why do others use this product for brushing orders?" If you figure out this problem, your perspective on product selection will be very different.
5. Product selection at exhibitions: If you have the chance, go to exhibitions, especially large exhibitions, such as the Canton Fair. Large exhibitions can often discover high-quality potential new products, and some products can even lead the market trend in the new year. Therefore, proper exhibition visits are an indispensable channel for selecting trendy new products.