引流方法:
优化店铺产品详情页:产品详情页是影响消费者下单的重要因素,因此卖家需要花费精力去优化店铺的产品详情页。可以将产品详情页分解成一个一个模块,然后对比借鉴一下销量比较好的同行,看看哪些模块是共有的,取其精华,进而升华。
付费引流与自然流量相辅相成:一般有两种方式,一种是付费引流,另一种是自然流量。如果能够花费较少的精力及资金就能够引来大量的流量,那就可以做付费引流;如果不能的话,建议多花些精力研究自然搜索流量。
促销刊登:设置促销刊登后,产品会在站内的搜索结果页面和相关物品部分展示,并打标“sponsored”。
品牌广告:品牌广告是针对品牌产品,提供优质的投放方案,来提升广告效果。
Traffic diversion methods:
Optimize the product details page of the store: The product details page is an important factor that affects consumers' orders, so sellers need to spend energy to optimize the product details page of the store. You can break down the product details page into modules one by one, and then compare and learn from peers with better sales to see which modules are in common, extract the essence, and then sublimate.
Paid traffic and natural traffic complement each other: There are generally two ways, one is paid traffic and the other is natural traffic. If you can attract a lot of traffic with less energy and money, you can do paid traffic; if not, it is recommended to spend more energy on studying natural search traffic.
Promotional listing: After setting up a promotional listing, the product will be displayed on the search results page and related items section of the site, and marked with "sponsored".
Brand advertising: Brand advertising is to provide high-quality delivery plans for brand products to improve advertising effectiveness.